"Let's face it, we're not in the market position we wanted to be in this last generation." Part of the reason why Microsoft revealed the Xbox Series X in December during The Game Awards was because Xbox lost considerable ground to Sony in the current console generation, and the company wanted to start doing things differently to win back its market position for next-gen. Xbox boss Phil Spencer spoke about Microsoft's plans recently, saying he was originally hesitant about revealing the Xbox Series X so early. However, thanks to a persistent marketing boss, he came around to the idea. Looking ahead, Spencer said on the Gamertag Radio podcast that you can expect Microsoft to launch "bold" strategies to promote the Xbox Series X as it attempts to win back marketshare from PlayStation. Now Playing: Xbox Series X - World Premiere Trailer "We made the decision ... the decision was actually really p...
